In the busy modern world, we cannot rely on others to seek out, recognise and reward our value – we need to take active steps to demonstrate it and bring it to others’ attention.
All of us have a personal brand, even if you do not think you do – it’s simply how you come across to others – and why it’s, therefore, crucial that you are active and intentional about the way that personal brand is defined and presented.
Our profile is more than just our reputation; it is a reflection of the value we add to our community through our skills, strengths, expertise but more importantly our behaviour and attitude. The trick is to find ways to increase our credibility and build our profile.
We will be looking into why and how we should be raising our profile – and why this will help you achieve a better work/life balance overall.
Step 1 - Personality
Who are you?
All of us are unique and different.
What makes you tick?
Identify core values that are inherent in you.
Seek out opportunities to proactively promote these values.
Step 2 - Priority
All of us have many needs and wants, and there may be various areas that we are interested in and want to do.
There is a saying: ‘Jack of all trades, but master of none.’
It is not that being a ‘Jack of all trades is bad, in fact, it is good to be versatile and have different skills and knowledge. But the truth is we only have a limited time. Based on the book by Malcolm Gladwell, he stated the 10,000 hours rule. Researchers have settled on what they believe is the magic number for true expertise: 10,000 hours.
Therefore, we have to prioritize what areas we really want to specialize in.
Step 3 - Promise
A promise puts into words the experience of doing business with you.
What do you promise that you will deliver?
You can make a promise to provide a product or service in the market your unique way. This promise underpins your reputation as a coach, as a player in your market, it shows up in how you operate, how well you do financially, and most importantly, who you are to your clients.
Your promise is the foundation of your culture and is what differentiates you from your competition.
Every great person and organization that has stood the test of time has a promise. What’s yours?
Step 4 - Positioning
How do you want to position yourself?
Who do you want to serve?
Positioning is presenting yourself to the right person, at the right time and place, in the right way, with the right message.
Step 5 - Proposition
Why should your clients choose you?
What are your value propositions and unique selling propositions?
The proposition is crafted to communicate the idea that your clients can receive the highest possible value or benefit from working together with you—greater value or benefit than they can receive from elsewhere.
In my next article, I will reveal the next 5 steps to raising your profile.