Almost all businesses now have a website.
Whether it’s a small-medium enterprise or a big corporation, these businesses want to have a website for a number of reasons.
Local businesses have a website to increase their digital reach, validate their brand, generate more leads, and so on.
Entrepreneurs and freelancers have their websites to showcase their talent and portfolio, and they can sell their products and services online.
Job seekers can also have their websites to display their experience and expertise and make it easier for companies to spotlight them.
Every business definitely needs a website, and it may be expensive to hire a web developer to build a website from scratch.
You can dabble in D.I.Y website builders like Wix or WordPress and build a website for yourself.
Personally, I have explored and used both platforms to build websites and landing pages. Both have their pros and cons.
Wix comes with powerful and easy-to-use tools to build our own website. It offers a simple drag and drop interface where we can select any element on our site and start editing it in a WYSIWYG (What You See Is What You Get) interface.
We can drag and drop items anywhere on our site, rearrange things on our pages, write content, and add media in a user-friendly environment. Many beginners would find this feature a blessing as it saves them from dealing with code.
WordPress, on the other hand, can involve a more complicated process. We have to choose a theme and install plugins to build the website. On the upside though, there are literally thousands of themes to use on our site. Each of them is also fully customizable to our likings. To deal with the hassle of learning to code, WordPress has some of the most intuitive drag and drop page builder plugins. These drag-and-drop editors provide us even more tools to create professional-looking websites without writing code.
For example, you can use a page builder like Elementor or Brizy that lets you build completely custom websites without writing any code. And both of them have a free version which can be sufficient enough for building your websites unless you want more premium features.
In short, Wix does a great job with its editor interface, but it may lack advanced capabilities. It may take a little bit of a learning curve to get used to WordPress but it offers unlimited possibilities with their themes and plugins, which is great in the long run.
With the onset of the Covid-19 pandemic, social media has rapidly become a crucial communication tool for information generation, dissemination, and consumption.
With the lockdown in many countries, people are also more active online, interacting with a number of social media platforms such as Facebook, Instagram, LinkedIn, Twitter, Tiktok, etc.
There is more content than ever and global engagement is going down on social media platforms.
Chances are, we probably want to be on the winning side of engagement, leads, and sales.
How do we thrive in the flood of social media (With the courtesy of my friend Darius Tan for sharing)
1. Starve Attention, Crave Affection
Everyone is now treated more like a lead than a human these days. We are filled with tons of messages about different opportunities. There is no shortage of people wanting to grab attention. The intention is not to hog the eyeballs, it is to care for them like an actual friend when others do not.
Let’s be honest, you don’t need thousands of people who won’t be your clients, you just need a few dozen of your ideal prospects.
2. Ask For Discussion, Not Action
People want to be heard more, not constantly told what to do. As we’re deprived of social connection, we’re more in the mood for social connection.
You will be disconnected if you’re constantly just telling, instead of including them into the conversation.
3. Being fearless is good, being transparent is great
Everyone wants to be an “authority”, you can definitely grab the headlines by doing all the things others don’t want to.
Being fearless is a good way to lead the rest, but unless you are a non-human, chances are, you face your own fair share of fears as well (even David Goggins has fears).
To lead is not to show how courageous you are, it’s to show that you are courageous enough to be transparent and vulnerable.
What’s a website and social media page without any content? Nothing. And what’s better than just any content? That is where copywriting comes to play.
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
To be good in copywriting, we need to have an understanding of sales, marketing and human psychology.
We can do a 90-day writing challenge to refine our writing skills. The more we practice, the more we do it, the better we will get at it.
One of the strategies I use is the S.T.O.R.Y framework:
S – Situation
T – Threat
O – Opportunity
R – Required Actions
Y – Your Responses
There are always opportunities in the midst of a crisis.
May we prosper and thrive in our business.