We have all been there. We have a desire to help others so we enroll in coaching school and go through the work of earning a certification. This by itself is not an easy effort, it takes time and determination. Once we are done, we are on an adrenaline high and ready to open for business. What’s next? A website? Business cards? Masterclasses? After hours of research, numerous conversations (often with ourselves), and lots of purchases, we stop, feeling like we still do not have the tools to get started. But with all of the time, effort and money spent what are we to do?
Often when people become coaches they are so busy learning how to be in business, they neglect working on their most important skill set…coaching. Most coaching schools and many seasoned coaches will tell you that one of the first things you should do after certification is to get at least 200 hours of coaching under your belt. Coach anyone that is willing to let you coach them. When you coach, you will develop your voice and your style. These are two major keys that will help you attract clients. You will also begin to solidify your niche. It is extremely rare that I meet a coach whose niche is exactly the same after coaching at least 200 hours. If you do not have that many hours under your belt yet – get started by coaching anyone that you can.
Spend Money Wisely
It is easy to spend money building a business. Websites, business cards, lead marketing – whether you do any of these things yourself or enlist the help of others, the money adds up. Too often I ask the question “How much have you spent on your coaching” or “What are your monthly costs” and the coach cannot give me an exact number. This is not good. It is important to keep track of your money. When I started out in 2007, I had a set amount of money that I could spend on my start-up costs. This money would keep me in business for a certain amount of time. At the end of that, my goal was that the business would (minimally) have to pay for itself. Then after a set period of time, it had to bring in a certain profit. This method is simplistic, but it works. If you have not already done so, streamline your business costs and set financial goals that make sense for your first year in business.
Create a business plan
Join a Coach Peer Group
When you are a solopreneur, the support of a peer group is a game changer. A good peer group can help push creativity, offers support and accountability, and can share relevant information including leads. There are many ways to be a part of a coaching peer group. You can join a coaching group via social media, join a mastermind (this is usually a paid option), you can gather with a group of coaches you know, seek out coaches with the same alma mater, even try and find a meetup group for coaches. Coaches are everywhere.
If you want to ensure the efficiency of your business (and your time) embracing the use of technology is the way to do it. By using technology you can automate your redundant tasks (like sending welcome emails), use apps that will update all your social media at one time, host private webinars so you can coach groups and even put classes online to create a passive income. These are just the most common ways to use technology for efficiency. Of course you know that I advocate the use of coaching software to keep yourself organized and have the ability to coach anywhere in the world (Yes I’m talking about Life Coach Office!). Using technology in your business will save your time, help you become more organized, and will definitely make you look very professional.