If you are conducting your coaching business online, you are more than likely thinking about your sales funnel to attract new clients. You may have launched a course or are thinking about creating one. Having a client journey map can support a successful launch, helping you with your target audience, your messaging and your touchpoints.

Let me explain further. A client journey map gives you a way of getting into your clients’ heads, helping you gain valuable insight, and understanding regarding common pain points. It also aids in building empathy for clients, helping you to understand what buyers want and how they feel.

You might be saying to yourself right now, “This doesn’t seem necessary for me. I understand the needs and pain points of my clients” and this may be true to an extent. However, breaking down the client journey, phase by phase, aligning each step with a goal, and restructuring your touchpoints accordingly are essential steps towards maximizing client success. After all, everything you do should be about solving customer problems and helping them achieve long-term success with your coaching service right?

But here’s where the real magic of a journey map comes in: if you don’t properly understand the journey of your clients, you probably also don’t completely know the demographics and psychographics of your clients. Therefore, you may not be reaching your ideal target audience of people who need you. By undergoing this exercise, researching the needs and pain points of your typical clients and mapping out their journey will give you a good picture of the kinds of people who are wanting to achieve a goal with your help. Therefore, you can hone in your marketing to that specific audience and form the basis of your content plan. Yey – more clients!