I have had a business as a movement therapist for over fifteen years and it has only been the last five years that I have shifted into a coaching paradigm with my business. And the last 5-10 years have also seen an explosion of growth in the coaching industry. I have loved integrating the coaching model into how I work with clients to encourage their ability to be self changers and visionaries in their own lives. But as the online world has grown, building a “coaching business” seems to be more and more about scaling, developing funnels, and creating brands than it is about mastering the art of supporting transformation.

For several years, I jumped on the wheel and tried to do “all of the things” to build an online coaching business, and I struggled to figure out what to focus on to grow online. But my business was still paying the bills and I was still helping clients…clients whom I have been supporting through their health and wellness change process for over ten years.

I realized it was client relationships and retention that was the most important factor in my business growth and stability. And rather than focusing on getting “more clients” I should look at how I retained my current ones and what was working.

This got me thinking about the numbers that really matter in my business. While I have never run facebook ads and I don’t have a ton of social media followers and sometimes I am not regular with sending out my email newsletter, I have always created consistent action and tracked my numbers in a few key areas that I think are foundational to both launching and sustaining a coaching business that brings you joy and transforms lives.