I have had a business as a movement therapist for over fifteen years and it has only been the last five years that I have shifted into a coaching paradigm with my business. And the last 5-10 years have also seen an explosion of growth in the coaching industry. I have loved integrating the coaching model into how I work with clients to encourage their ability to be self changers and visionaries in their own lives. But as the online world has grown, building a “coaching business” seems to be more and more about scaling, developing funnels, and creating brands than it is about mastering the art of supporting transformation.
For several years, I jumped on the wheel and tried to do “all of the things” to build an online coaching business, and I struggled to figure out what to focus on to grow online. But my business was still paying the bills and I was still helping clients…clients whom I have been supporting through their health and wellness change process for over ten years.
I realized it was client relationships and retention that was the most important factor in my business growth and stability. And rather than focusing on getting “more clients” I should look at how I retained my current ones and what was working.
This got me thinking about the numbers that really matter in my business. While I have never run facebook ads and I don’t have a ton of social media followers and sometimes I am not regular with sending out my email newsletter, I have always created consistent action and tracked my numbers in a few key areas that I think are foundational to both launching and sustaining a coaching business that brings you joy and transforms lives.
How can you design and charge for your programs in a way that supports long term change and creates recurring revenue to meet “your bottom line #”. Research shows that most people need at least six months or more to truly create a change in their lives and then potentially ongoing support to continue in their change process. I have seen this play out in my business as people may come to me for a pain issue they are having and then work with me for years to support and evolve the changes they want to make in their health and well being.
Designing my programs to support this creates supportive long term relationships that increase my client success rates and also creates continued revenue streams in my business and low client turn over. This means I get to spend most of my time working with my clients and less time chasing the next lead. So you want to find a # of months for your coaching program that both supports their change process and creates a long term revenue stream for you.