“If you can dream it, you can do it.” -Walt Disney
Your coaching business is (almost) starting up
When you think about starting your coaching business, your heart fills with joy.
You have been dreaming about this for a long time.
You were born to help people as a coach.
There is no greater joy than making money with your passion. And being in a state of flow when you help clients. Yet, building a business can also keep you up at night.
“Will I still have time for my family and friends? For myself?”
“Will I be able to pull this off?”
“There are plenty of coaches out there that are successful and do the same thing as I. Why would they choose me?”
Dear reader, I guess those thoughts are very common. They keep popping up, even with entrepreneurs that are making a seven-figure business. And that is completely fine. You can deal with it too.
In my previous two articles, I wrote about desirability and viability. The desirability of your coaching business is about uncovering what your client needs and how you can pull attention. Viability is about how you can create revenue in your business in a predictable way and measure your financial goals.
Feasibility is a third important component that is needed to create a future-proof business. After reading this article, I invite you to think about how you can align your (future) coaching business to your dream life.
Finding time for your business and for your personal life
“Will I still have time for my family and friends? For myself?”
You can design your own reality. It all starts with your mindset and beliefs. It is possible to earn money without working many hours. Although, it could take some steps to build such a business.
That is why it makes sense to have a long-term vision (e.g., 3 years) and a plan to get there. A traction roadmap can help you with that (see article about viability). And milestones that lead to your freedom business model.
Are you in a full-time job, starting your business as a side hustle? Are you a mompreneur who takes care of the children and the household? Or maybe you already work full time in your business. Good planning helps to create a feasible coaching business that aligns.
Planning without distraction
Often, we have beliefs that we should organise our personal life around our professional life. Since work is important. We all need money, right?
Having dealt with a bore-out and burn-out, I can tell you that self-care time is even more important. So, I would rather advise you to start by planning in self-care time and time that you want to spend with your family and friends. Then plan business time accordingly. Without distractions.
Suppose that you have 20 hours that you can spend on your business. Then you can spend around 7 hours per week with clients. Since you also need time to do networking, creating content, doing sales calls, and other business-related activities.
To make your coaching product feasible, you need to consider how many hours you need to fulfil your coaching promise to your client. While it still aligns with your self-care time and personal life.
Having a clear number of hours will make it easy to choose how many clients you can help and what kind of business model(s) (one-on-one, groups, online courses, etc.) you are going to use.
Can I pull it off to be a coach?
“Will I be able to pull this off?”
“Why would they choose me as a coach? There are other coaches that are more successful.”
These are valid questions. There are plenty of coaches that are in the exact same niche as you. However, there is no one that has the same experience. No other coach has the same signature method to help clients.
We all start with zero knowledge about something. With zero clients.
Imposter syndrome is very common with experts. It loosely means that you are doubting your abilities and you feel like a fraud. In fact, the more you know, the more you see what you don’t know. It is not strange that you have doubts when you notice that a competitor knows things that you don’t.
What is your zone of genius? Where can you help your clients, so that you have a feasible coaching product? What are your pillars to support your business?
No doubt that you will find something when you look within your born talents. Your talents are those things that you do well without effort. And that brings you in a state of flow when you do it. Mostly unconsciously.
Deal with imposter syndrome by boosting self-confidence and self-awareness.
Self-awareness:
When you are not clear on what it is that you do, then it helps to ask other people (or get help from a talent coach). You have great potential to be an expert without much effort when you use your born talents.
Self-confidence:
The journey that you have gone through will uncover the areas in which you are an expert. Even when you are only two steps ahead. Start with designing a coaching product where you help people in what you have already experienced.
Design your own reality
Design your dream life and business by creating a long-term vision of what is important for you. And of course, this will change over time.
Then think about the (small) steps you require to get there. So that you can design your own coaching business that aligns. So that your coaching business journey is feasible for a long time in the future.
You can pull it off. You are not an imposter. You will find time for your family, friends, and yourself. Just take some time to plan, think and design your dream reality.
Steven Poelmans
Steven Poelmans has supported hundreds of entrepreneurs and companies to build scalable products and grow meaningful businesses. He decided to restart his career and founded The Freedom Story Academy to support impact-making coaches and entrepreneurs worldwide to rewrite the way they work, live, and breathe and help them to structure and launch online services.
Steven Poelmans
Steven Poelmans has supported hundreds of entrepreneurs and companies to build scalable products and grow meaningful businesses. He decided to restart his career and founded The Freedom Story Academy to support impact-making coaches and entrepreneurs worldwide to rewrite the way they work, live, and breathe and help them to structure and launch online services.
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