With the explosion of coaching in the online business space, there is a push to develop online courses, products, and workshops as a way of leveraging and scaling your business. But what if you want to scale but without using the coaching formula? What if your transformational genius works best one on one or in small groups and can’t be paired down into a three-step method that you can put into a course or workshop?
The magic of coaching is in the relationship between the coach and the client. And in the transformational space, we all have a secret sauce…but how can you leverage your secret sauce when it can’t be bottled? All of our coaching tools, techniques, and methods are only guideposts. The real energy behind coaching is the unseen potential for change, transformation, and connection that is largely intangible.
As transformational coaches, how can we use tangible products to inspire the intangible magic of your clients’ potential?
My experience in my twenty years as a transformational coach has led me to the conclusion that the secret to scaling transformational coaching work is not in bottling the secret sauce. The secret is in creating a container that allows your magic to easily flow through and to empower your client to easily receive what you have to offer and create their results.
What does this mean for you as a transformational coach who wants to develop products in your business so you can leverage your time, impact, and income without trying to package up your secret sauce?
Here are a few tips to get you thinking on how to scale your transformational magic into products without trying to package your secret sauce:
#1 Get Clear
# 2 Understand the Journey
Know where your clients need to be in their journey to best receive your transformational support. What do they already need to know and where the train stops at you. Where can they DIY and where do they need the transformative power of your coaching relationship to make the shifts?
#3 Catalyze Your Client’s Own Magic
Develop your tools and coaching products to support your clients to be ready to best receive the support of your one-on-one transformation, not the other way around. Think about how you can teach your clients to learn the skill sets (DIY style) that support them to be able to catalyze their own magic and quickly integrate insights from your one on one transformational support so you can coach less and get better results for your clients.
…and then reverse engineer the DIY skills to prepare your clients to create the best results when they coach with you one on one or in a group!
Switching on the script on creating transformational coaching products in your business from “packaging your expertise” to supporting your clients to become the receivers of their own magic puts you in the visionary leader role and allows you to make decisions about creating products and programs in your business that support both YOU AND YOUR CLIENT to be at the highest level of your potential.