I’ve been thinking about Gurus a lot lately. When I started coaching back in 2006, becoming a Guru was my dream. I remember being in awe of coaches like Tony Robbins and others with massive followings and packed stadiums for their workshops.
Fourteen years later it’s not my dream at all. Being a God-like figure sitting at the top with largely co-dependent followers at the bottom…YUCK!!!
For me – that egoic construct no longer feels driven by self love but by the fear of wanting to be seen a certain way by others. By going beyond my ego and tapping into my innate passions, talents, and gifts I’ve discovered that I have so much more to offer the coaching community and the world by not being another Guru, by not being like anyone else – by just being myself. But, it took me years to get to this realization.
The Guru Model
I can think of several occasions in the past, where, in conversations with a Guru I was following, I felt awestruck and a little unworthy of being in his/her presence. I felt like I needed this Guru in order for me to be successful.
He/she was going to fix me and make me whole by telling me exactly what to do. I abdicated my responsibilities and I became attached… AND we cannot be free when we outsource our free will nor when we become attached.
Add into the mix:
- Manipulative, profit-driven marketing strategies.
- Coaching businesses DESIGNED to perpetuate co-dependant relations with the coach.
- Product ascension ladders DESIGNED to keep clients wanting more, needing more, buying more.
So, consciously or unconsciously, as a whole, the coaching industry is at risk of losing credibility. As a collective we are making people feel like they need us – to feel incomplete without us.
No wonder most new coaches are struggling. Deep down, your soul actually knows that you and your clients are perfect already. We are all always on our perfect soul’s journey. It’s hard to reconcile selling a “fix” when nothing is broken!
The Model Can Change
As a coach, you have been trained to mirror, to reflect back your client’s darkness and light, so that they can remember who they are and can make conscious choices about who they want to be. Plus you have tools that can help them fast-track down the path they choose. You are not supposed to have all the answers. You are here to help your clients find the answers in them and plug them into resources that are in alignment with where they want to go.
I’d like to remind you that you have permission to break the current mold, to explore and create what coaching is and how it shows up in the world.
Next Level of Human Evolution
As the world moves into the next level of human evolution, coaches will be needed more than ever. Coaches can replace middle managers and flatten hierarchical structures. Coaches, rather than bosses, and front-of-the-room teachers can help facilitate self-empowerment for people of all ages. People would take back personal responsibility and rediscover joy and pride in their work.
There will be less and less need for God-like gurus as the world becomes more self-responsible and happy.
This means more room for true coaches who listen, who encourage personal responsibility, and who let people learn from their own mistakes.
We choose our coaches and we choose the coach we want to be.
I no longer choose to buy into the Guru model. I invite you to do the same.