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According to the The Fourth Turning theory we are at a time of unravelling (some call it the age of Aquarius, I call it a mass conscious awakening). Our systems are failing and are falling apart. There is uncertainty and fear as the old ways of doing things crumble and make way for something new… and hopefully… something better.
On the other hand, most coaches I talk to see this phase as rife with opportunities. This is probably because we feel confident we’ll be able to navigate through it using the tools we have been honing through our coaching careers.
In this unravelling, organisations are waking up too. Covid and lockdowns have helped the work-from-home movement. More stillness has resulted in more introspection and realizations about what’s really important. Some businesses are feeling the benefits of happier workers minus the commute and drudgery of office life.
Economic uncertainty has people and organizations alike….holding their breath. Who knows what tomorrow is going to look like?
On top of this, the upcoming workforce seems to care more about purpose and meaning in their work. They want to be a part of something that matters and makes an impact. They want to make decisions and make a difference too. A paycheck alone isn’t going to cut it.
As things continue to unravel (this is roughly a 20-year period) organizations will be forced to take stock of what’s not working internally. It is my hope and prediction that more organizations begin to experiment and step into new ways of working. In that process of exploration, they may be guided to all sorts of ways of working that honor and value the whole person, for the shared benefit of all.
Frederic Laloux’s book, Reinventing Organizations , teaches us that, “humanity has four ways to collaborate in organizational settings, based on four very different worldviews: Impulsive-Red, Conformist-Amber, Achievement-Orange, and Pluralistic-Green.”
The book goes on to talk about the next level, that’s not yet mainstream. Its worldview is Evolutionary-TEAL.
The following table summarizes the five organization types from the book.
|Powerful chief, driven by fear, reactive, short-term focus, thrives in chaos.|
e.g. Mafia, Gang
|Formal roles, hierarchical pyramid, top-down command and control, rigorous processes.|
e.g. Catholic Church, Public School System, Gov Agency
|Beat competition, growth and profit, innovate to stay ahead, management decides what to do.|
e.g. Multinational company
|Driven by strong culture. Management decides what to do.|
e.g. Southwest Airlines, Ben & Jerry’s Ice Cream
|Self-management, bring all of who we are to work (not just work facade), organic unfolding of the future driven by the people who work there.|
e.g. AES (Energy), Buurtzorg, Patagonia
The Future of Coaching
For me this period of unraveling goes hand in hand with the dawning of a new way to do business and to be at work. People are waking up to new possibilities that the old paradigm can’t deliver.
Laloux asks his reader to, “Imagine what organizations would be like if we stopped designing them like soulless, clunky machines. What could organizations achieve, and what would work feel like, if we treated them like living beings, if we let them be fueled by the evolutionary power of life itself?” Grand thoughts and a beautiful vision for the future!
Why not dream BIG?
Things ARE falling apart. That leaves space for something new. It may as well be the grandest vision we can come up with!
Here’s what I see happening to the future of coaching…
Mass Employment of Pure Coaches
Just because you are an awesome coach doesn’t mean you’re good at starting a business. And these days, if you can’t run your own successful coaching business, you’ve got some options for jobs. But from what I can tell, they are few and far between for the increasing number of coaches that coaching schools are producing each year.
As organizations are forced to review their systems and structures. Pure coaches (i.e. people who help clients find the answers within) are going to get jobs in NEW types of organizations where the wholeness of the individuals who make up the organisation is valued and ingrained within its structure and culture. Hierarchical structures will be flattened and smaller teams will have decision-making power over themselves. Pools of coaches will be needed to help teams when they get stuck to make their own decisions.
Increased demand for mentoring and training in ‘effective communication’
Experts in communication skills like questioning, listening, conflict management, understanding oneself and colleagues and working together as a team will be sought after. Organizations will need you to train their staff. You know the saying, teach a man to fish and he eats for a lifetime. Well, that’s what you’ll do. You will help bring humanity up to a level playing field when it comes to communication for the shared growth of all (individual, team, organization).
Accelerated scientific exploration of unseen magic
As more and more people tune into their own inner power, there will naturally be an increased interest in the unknown, unseen realms of human communication. As we link co-creation, wholeness, and feeling inspired and empowered at work to productivity and financial profit, we will expand on these fronts scientifically.
Coaching gets redefined
Some of the most exciting and transformational coaching I’ve seen lately combines coaching with healing, therapy and even spiritual modalities. I believe we’ll be seeing a lot more of this going forward.
My Advice to Coaches
In the long-term I see HOPE in an industry where currently, most people who enter don’t make it.
But that hope is still a dim light at the end of the tunnel we are in. I believe that, as a collective, there are things we can start doing now to consciously help the shift and brighten those rays of hope.
Here are six ideas for you…
If you love coaching but HATE the hustle of running a coaching business, seek out TEAL organizations that inspire you and see if they are hiring.
If you have a business with Partners, try experimenting with TEAL principles. Not only will you have fun but you will be an expert in TEAL by the time the world catches up. I’m already involved in four start-ups with 3 – 8 people in each one. It is such a beautiful way to work and play. I highly recommend it. Check out the Reinventing Organizations Wiki for an index of all key areas of running a business and how to apply TEAL to it.
Share the stories of Buurtzorg and other TEAL Organizations with your clients and peers.
Keep honing your coaching skills – your time is coming.
If you are a #PureCoach use this hashtag. Be proud and be clear about what coaching is and isn’t with EVERYONE!
Use your labels correctly. If you are a coach, teacher, trainer, mentor, consultant, therapist, healer or a hybrid of any of the above, please use the correct title so the world becomes clear on the true essence of what it means to hire a coach as a guide to help uncover the truth that already lies within.