As a website designer and developer, I strive to create websites that my clients want. I am simply a conjurer of sorts for their ideas and dreams at the start of their online coaching businesses.
In saying that, there is one thing that I have had my fill of while creating coaching websites (and I have created quite a few), and that is the way that many coaches want (or have been taught to want) a website that is ‘salesy’.
What do I mean by ‘Salesy’?
Have you ever gone to a coach’s website and thought, wow, I feel like I’m at a used car sales lot? There are pop ups offering freebies, flashy sales talk about their products and services, and constant upsells that make you feel like the coach you are looking at is saying, “Have I got a deal for you’, in a smarmy voice.
When I use the term ‘salesy’, I mean a website that is inauthentic to who the coach is and what the coach is truly about.
It is a website that has all the catchphrases and none of the substance.
I am so tired of seeing coaches start off their online business with some ‘proven method’ for making their website create conversions and sales. The problem with these ‘proven methods’ is that often they are being done by everyone else! It definitely doesn’t help one stand out in the crowd.
And you want to stand out in the crowd
Admit it, we all know that there are millions of coaches around the globe, and every coach is striving to define their niche and hone their skills to create awesome offerings for their clients. This is not a bad thing. In fact, yes, you should definitely be doing everything you can to find and guide your ideal client. And as you create and visualize that client who is waiting just for you and your services, why do you think that an ‘out-of-the-box’ salesy website is going to attract them?
I know, I am getting a bit harsh now. But I think it is time to be real. That ‘proven method’ may work for the person selling that ‘proven method’ (hey you bought it, didn’t you?), but is that going to show your true self to the people looking for you? Maybe it will for some, but definitely not all.
It is time for coaches to create authentic websites
Ok, ok, you get it. Now what?
Now you sit with yourself and think about how you would like to connect with your ideal client. Journal, or record your stream of consciousness, meditate, pray, whatever helps you connect with inner thoughts and start to put together the pieces that will make up your website.
Here are some questions to ask yourself:
- What do you want your clients to know about you, the real you?
- How do you want to share yourself with your clients and guide them instead of telling them what they need? Or what they need to do?
- How do you want to help clients with their pain points? And how would you tell them this in a real way?
- What modality do you want to use to help your clients?
- What images, colors, scenes make you feel calm, accepted, and connected?
- What do you truly want to give to your client that will impact their lives and yours as well (Bonus!)
These are just some of the places that I would start. And these will help you with your branding and the way you want your website to be perceived by your ideal clients. It is completely possible to create your website that is truly YOU.
When designing your website, use fonts, colors, images that make you feel what you want your ideal client to feel. Write copy that is true to your values, explain what you offer in an authentic way that only you can, and your ideal client will find you.
Can we all make a pact now, that we will be more authentic in our coaching websites? Not only will your ideal clients find you, but your website designer will love you for it.