There is a saying: ‘It is not what you know but who you know.’
While it may be true to a certain extent. The next question is who knows you?
If you are serious about your business, it is vital that you figure out how to maximise your profile and visibility in order to be considered for opportunities.
In my previous article, I have shared the first 5 steps to raising your profile:
- Personality
- Priority
- Promise
- Positioning
- Proposition
In this article, we will continue on with the next 5 steps to raising your profile.
Products/Services
One of the best things we can do for our business — and, more importantly, for our clients — is to turn our services into products.
Coaches do it all the time and it only serves to improve their offering.
Coaching products in simple terms is a combination of coaching services in one course. This way we can earn more as it becomes our additional income. We also get an opportunity to help more people.
They can also be a tool to build trust among people before selling our services.
For example, I have the GoalsMapping eBook with simple financial concepts that everyone can adopt to improve their financial situations immediately.
So before clients engage me for a financial consultation service, they can have a feel of what they will be getting.
In this way, we will be raising our profile.
Platforms
Where and how do you want to communicate?
Social networking platforms are invaluable for businesses who are looking for more clients. These social channels allow coaches to find their target audience and easily connect with them online.
Social media in general is the most reliable way to secure leads especially now that we are in the midst of the pandemic and many people are working from home. Even if trends shift and strategies change, we can be sure that social media will remain a big part of our lives for the near future. And so it is safe to invest in them.
If we want to increase your clients and expand our reach, social media is the most inexpensive approach we can take—and it’s also one of the most effective we can use to grow and raise our profile.
Perception
It’s not easy to understand how other people perceive us. We are often uncertain, confused, or even completely unaware of what we project. And this lack of self-awareness can limit our growth and potential.
We can all improve the level of awareness we have about our professional personas with a simple exercise. All it takes is good communication, a willing heart, and a little initiative. Moving forward, we can and we should say what we mean and mean what we say, and always ask for feedback to constantly improve ourselves.
Personal Experience
Our experiences shape who we are.
Oprah Wiinfrey said: There is not one experience, no matter how devastating, no matter how tortuous it may appear to have been, there is nothing that’s ever wasted. Everything that is happening to you is being drawn into your life as a means to help you evolve into who you were really meant to be here on Earth. It’s not the thing that matters, it’s what that thing opens within you.
Our experiences are the stepping stones for greater success.
We can use our experiences to share with others who are going through similar situations in life.
For me personally, I will use the Lessons From My Father to be a better father, better son, better coach and consultant for my clients.
Personal Problem
We live in a society where we are afraid to share our fears and struggles.
All the posts in social media are mostly of glamour and celebration.
What about the tears and sadness behind the back?
No one is perfect. I am not perfect. Coaches are not perfect. And we do not need to.
We are only human, and by sharing our fears and struggles will make us more relatable to others.
We are on this journey together, and we are progressing to be a better us every day.
It’s no good being good if no one knows you’re good.
With these 10 steps in place, you are on the way to raising your profile and creating an irresistible offer that your target audience could not resist.
Junwen Chen
As a coach and consultant in the financial industry, I equip my clients with empowering knowledge that enables them to make wise, informed decisions across financial aspects of life. Here are 7 simple financial concepts that will help you create more wealth in your life and coaching business immediately.
Junwen Chen
As a coach and consultant in the financial industry, I equip my clients with empowering knowledge that enables them to make wise, informed decisions across financial aspects of life. Here are 7 simple financial concepts that will help you create more wealth in your life and coaching business immediately.
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