In my top days as a full-time freelancer in the corporate world, I was earning a six-figure revenue.
At fixed day rates and long(er)-term certainty, it sure had its advantages.
However, it didn’t make me happy. I decided one day that I would quit and start something else.
I knew that restarting my business would also mean that, at least for a while, I would not be able to earn that amount of money for some time. I was okay with that. I cared more about being happy, rather than the money.
Coming from the digital and software world, I knew a lot about creating scalable business models and services. I started researching the different business models of coaches and how they marketed their services.
I had the impression that almost every business coaching program was about earning a six-figure income in a few months. With similar marketing messages. Created by high-priced (online) programs and limited or no access to the coach.
In my reality, it was a lot harder than what most of those programs tell you.
However, that is not the subject of this article.
Fast-forward to 2021. After a year of living in a pandemic, I see a shift in what people find important. I also see how marketing messages have changed or are changing. I do believe that change is inevitable. I dare to make some predictions.
This is how I see the future of the six-figure coach. Or the path that is needed to become one.
The law of attraction and disappointment
Do you believe in the law of attraction? Do you also believe that when you wish for a six-figure business and ask the universe, then you will attract a six-figure income?
I do like the positive effect of believing the law of attraction. Since mindset is 80% responsible for getting certain results. When someone has made his or her mind to do something, and give it attention, then there is a big vibe to get to this result.
There is still an opposite force that interacts with this law. I call it the law of disappointment. When we set a goal that is not realistic and not attainable, then the disappointment will be (too) big. We believed in it so hard. Now this dream is gone!
Although failure is part of the game, it can also be killing for the mindset.
That’s why I believe that future six-figure coaches are far better with setting realistic goals. Get to a higher income goal by doing realistic small steps. Follow the right direction of the goal that you have set in the future.
The law of disappointment can be destructive. Even to the point that people give up and quit their dream of building a coaching business.
The future six-figure coach will be a master in both the law of attraction and the law of disappointment.
Someone who is willing to set realistic goals, out of the comfort zone. Also, who is prepared and expecting to fail-forward. He or she accepts the discomfort of smaller disappointments.
So that he or she can reach the bigger goal in a longer-term perspective.
10k-months after 90 days
Like a pendulum, the mindset and actions of people change over time. Going from one extreme into the opposite extreme. To stand still somewhere in the middle.
More people are realising that having a six-figure income is not something that happens within a few months from start. The promise of getting to 10k-months in 90 days are not so realistic for most people. At least not when you lack a big network or a pile of money.
I believe more and more people have experienced some sort of frustration or disappointment that they had bought a program that was not delivering the promised success, in a too short amount of time.
High-ticket programs are mostly per 4, 6 or 12 months. Because it’s easy to calculate a certain amount of money per client. It’s predictable for the coach.
For the client, it could be experienced as a pressure to get faster to reaching the 10k-goal. The amount of time that is needed is depending on a lot of (human) factors.
Let’s face it, it takes practice. And an audience that needs to be built up from the ground with likeminded people. That trust you as an expert in your field.
The future six-figure coach is more realistic. She or he knows that it takes time to grow on a personal level. And that it takes time to build an audience in an authentic and aligned way. So that eventually, with the right focus and actions, he or she will reach the wanted income goal. That goal could be smaller than 10k per month.
Human-connection is more important
I know quite some coaches who have made a lot of money with online programs. Even reaching seven or eight figure revenues. With only a fraction of the time from when they were doing one-on-one coaching.
Next to high-ticket programs, online programs are a favourite way of getting money in scale. Without burning out and having to work 7 days a week to reach a six-figure or more income level.
With the pandemic and the fact that people have been in lockdown. More people were missing the lack of human contact. I have seen coaches that have transitioned from having only online programs to going back to one-on-one and group coaching.
I do believe that it’s something that will stay for a while. There is a risk that averagely, prices will go up though. Since online programs are cheaper.
The future six-figure coach will use a blend of online programs, group programs and one-on-one. Having more real human connection or more ways of connecting with his or her audience.
He or she will create different business models to get to six-figures.