How is your heart?
Do you feel how it consistently delivers life juice to the rest of your body in precisely crafted rivers? Nature designed it that way. At the Centre of our humanity.
Do you feel that the heart gives energy when you do something you are passionate about?
How would you live without your heart?
Business Systems with a Heart
Yes, I often write about the heart and heart-centred entrepreneurship. No wonder that my column is called “Biz Systems With a Heart”. Connecting the heart and my way of doing business, couldn’t have happened without killing my business first. If your business is not linked to your heart yet, then I would recommend doing the same. Well … maybe not literally.
I didn’t kill my business on purpose though. It just happened because the life juice had flown out of it. I was missing purpose.
If you want to know what the number one way is to kill your coaching business, then don’t stop reading yet.
A constant feeling of emptiness
Back in 2012, I started my entrepreneurial career as a freelance software engineer/digital solution expert. Helping businesses and start-ups in building scalable ways of making money.
I loved the creative process of solving problems and creating new digital products from scratch. I earned good money to live from. However, there was a constant feeling of emptiness while doing the work.
It did not align with my heart. Why? I was only there to help corporations with making money. And even in a way that I could not use my natural talents. I was in a role, disconnected from my full inner nature.
Without a purpose, the passion to create was gone. I was doing my tasks in routine. A part of me had fallen asleep. My brain had taken over, without the need of the heart. The longer I ignored my feelings, the deeper I slid into unhappiness.
The way I am wired, meaning and purpose are important aspects of my life. No wonder that slowly, the life energy was dripping out of my own business.
I had killed my business because I didn’t listen to my heart.
The Brain as a Control Centre
The brain is the control centre of the body. Wired with charges of electricity, it keeps us in flux. Decisions from the brain are well thought out and strategically. The brain shows us how to stay alive and out of danger.
Our mind helps us to make complex choices easy by creating routines. So that we need less time and energy to think. The danger of routine is that you don’t need feelings to do the stuff you do. It happens automatically.
Choosing the Heart
With the help of coaching, I started listening to my heart, searching for clarity and purpose. I was showing up authentically and sharing my story. Working on new offerings in co-creation with clients. Energy and passion started to flow.
The origin of my new heart-centred business had arisen out of the ashes of my old business. By following my heart and speaking authentically, I met new and soul-aligned people. I started to get noticed by like-minded people. Just because I was who I was.
This is how I found my new business partners, Benay Dyor and Michelle Adams. It gives me purpose, joy, and a lot of energy to co-create something meaningful with them. We wouldn’t have found each other If I had not listened to my heart.
Even last week (at the time of writing this article), I felt the power of the heart by speaking on a social media platform. An influencer, who I admired, was sitting in the audience. His thoughts and work had inspired me greatly in what I do now. After hearing my authentic message from the heart, he invited me for a conversation afterward. I was happily surprised.
Ignite the fire inside!
Show up and speak up from within the fire that burns inside. From your inner nature. Then a lot of fun things will happen in your life and business. This fire comes from doing the things you really enjoy. In a way that is very natural to who you are.
It was worth the journey of tapping into my heart. Not only listening to my head. It gave me back my life energy. If I continue this path, then my heart-centred business will thrive a lot better than what I had in the past. My life will be a lot better.
Connecting the Heart and the Brain
The heart and brain are both needed to function in life and business.
Our brain assists us to find the money flow that is needed to have a sustainable business. It offers that path with the least resistance.
The heart gives purpose, joy, and meaning. It helps us to let the energy flow in the right direction. Towards passion. Passion is what other people feel when you show up.
By connecting the heart and the brain, you will find the path of passion that makes you shine. On that journey, you will meet soul-aligned people. And live the way that it is meant for you.
What do your brain and heart tell you now? Do you want to create a business with heart to have more flow, passion, and freedom?

Steven Poelmans
Steven Poelmans has supported hundreds of entrepreneurs and companies to build scalable products and grow meaningful businesses. He decided to restart his career and founded The Freedom Story Academy to support impact-making coaches and entrepreneurs worldwide to rewrite the way they work, live, and breathe and help them to structure and launch online services.

Steven Poelmans
Steven Poelmans has supported hundreds of entrepreneurs and companies to build scalable products and grow meaningful businesses. He decided to restart his career and founded The Freedom Story Academy to support impact-making coaches and entrepreneurs worldwide to rewrite the way they work, live, and breathe and help them to structure and launch online services.
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