It’s hard to take courage as a new coach
You with the sad eyes
Don’t be discouraged
Oh, I realize
It’s hard to take courage
There is so much conflicting advice out there. Get a niche. Get a speciality. Try this new modality. As a new coach which direction should you go? Don’t be discouraged – many people fake it til they make it. Whatever you do, be true to yourself and your values. Trying to copy a ‘successful’ coach will not work if you’re not true to your own values and core beliefs.
One of the hardest things about being a new coach is getting people to know who you are. When you’re new, all your audience is cold. You need to build relationships until they know, like and, trust you. Post regularly but mix up your posts – educational, inspirational and aspirational. Don’t sell at every opportunity. Once you get people starting to like and comment on your posts, then you can start putting in a call to action. Understanding how to build stronger relationships with your potential clients is a very important way to grow your business, now and into the future.
- You must be clear on who your target audience is and what they want. What are their main problems and how you can help them to find a solution.
- Publish consistently, you can put the same post on Facebook, LinkedIn, Instagram etc but critically make sure you’re providing them with the kind of relevant and reliable content they seek on a regular basis. Try to post on the same day each week.
- Create a weekly series, try to make it fun – theme it eg Mindful Monday. Workout Wednesday, FAQ Friday
- Be original – you might get ideas from other people’s blogs and posts but don’t just copy it, that’s lazy.
- Connect with your readers. If someone takes the time to comment or like your post, write a response and like their comment back. Everyone likes to be noticed.
- Be sociable – really show off your personality
- Build trust by being authentic and accurate.
- Eventually you will look like the expert in your field
Show your true coaching colours
So don’t be afraid to let them show
Your true colours
True colours are beautiful
Like a rainbow
The most important advice I was given was to be myself. As a coach you are a leader. You want to bring out the best in your clients, and therefore you need to show up as your best self. If you are not being authentically you, you are not going to be your best self, and therefore your client will see through the façade.
My photograph is the same one on all my social media platforms. Why? Because I’m the same person no matter what platform I’m on. What you see is what you get. I’m not going to be everybody’s cup of tea, but then not everybody is my ideal client. If we empower people to be themselves, and bring out their best self, our reputation will skyrocket.
When I went back to work after my divorce, after being a stay-at-home mum for nearly 20 years, I was scared that people wouldn’t like me. I tried to be the life and soul of the party, but that wasn’t the real me. It was not sustainable. I’m much more of a listener than a talker. I’m a typical DiSC supporter type, empathetic, caring and often putting everyone else’s needs before my own. But that’s what made me a good mum and a good teacher. Very soon, I realised that my students loved me just the way I was – caring and there for them when they needed someone to talk to.
Now I’m approaching retirement from academia to become a ‘full-time’ coach, those caring characteristics along with my life experiences and thirst for knowledge, are helping me to grow my business. By being true to myself and showing up as my best self, my clients give me glowing testimonials and pass on my name to others they know going through divorce.
Be there for your coaching clients
If this world makes you crazy
You’ve taken all you can bare
You call me up
Because you know I’ll be there
Get to know your tribe. Be curious about them and what drives them. You have it within you to motivate and inspire people and you have it within you to help people bring out their best selves in work, in relationships, in life. Learn about human nature and how everyone has their own unique style, including you. Everyone is motivated differently, everyone is inspired differently, everyone reacts differently, but at some point in their life, everyone needs to reach out for help.
Many coaches are finding that at this point in history whilst we are still in the midst of a 12-month pandemic, more and more people are needing help but perhaps can’t afford it. One way you can lend a hand is to start an online support group for your tribe. Just having a safe space to share problems can mean so much. By being seen as a caring coach, once things ease up financially, you’ll find that word has spread about your services and new clients will flock to you. However, you must also take care of yourself by ensuring you get proper rest and nutrition.
In your support group, people will start reaching out with questions. Be happy to help. Offer to send them some free self-help material. You can say ‘I can send you out some free resources I’ve created or if you need more than that, I can also offer coaching. What makes sense to you?’ You’re offering them something helpful for nothing but also telling them about your coaching. In this way you won’t be seen as being pushy but it is a polite way to explain how you can engage people and ask whether their true question is about needing coaching.
If people ask you for freebies or not want to pay you, don’t be rude or let your ego get in the way or get upset. Politely explain what you can and cannot do. Offer them a free 15-minute call to screen them to make sure they are a fit for your coaching style and area. Don’t overpromise and under-deliver, that won’t enhance your reputation, but giving 15 minutes worth of high value coaching will.
Have a framework for coaching which outlines the skill you will be teaching them, the time commitment required, the frequency of the sessions, what each session will cover, and, most importantly, the outcome they can expect if they take action. Keep each session tight. I use 45-minute sessions as it’s long enough to make progress but short enough that neither of us waste time.
Always charge for your coaching sessions upfront. The last thing you want is someone on the other side of the world owing you money and having to chase for it. If someone is worried about the risk of paying you upfront, encourage them to use a credit card so they can always charge back the transaction, or paypal credit where they can get 4 months at 0% interest if they pay it in full. Make sure that you issue invoices. There is a fine balance between how much you charge and how many clients you want to work with but don’t be tempted to undercharge. You’ve spent a lot of time acquiring your skills and you can literally help someone through the process of avoiding all the pitfalls their life is throwing at them. That’s worth its weight in gold.
At the end of a course of coaching don’t be afraid to ask for a testimonial or a referral. If you’ve delivered the outcome you promised, they’ll be more than happy to refer people to you. Don’t just get the name. Ask your client to do an email introduction so the lead is warm and suggest a free 15 minute call in your reply. Repeat this process with every client and before long you’ll have a thriving business.