Essentially, online content represents the face and personality of your brand, setting the tone with your audience and allowing you to engage with people in a profoundly personal way.
But most people post content for the sake of it; re-purposed Pinterest pictures, photos of a sunset somewhere tropical to fill in the gaps. If this is you, don’t worry, we’ve all been there!
However, quality content will take your followers on a journey and build a unique connection. If you sit and think back on each of the different coaches and mentors you have had in your life, who were they? What did they mean to you? What form of connection did you have with them? Was it deep, spiritual, emotional, or perhaps intellectual?
Content is the first virtual handshake, the immediate first impression that will tell the story of your personal brand and help them to feel connected to you and what you offer.
2. Virtual attraction marketing
We have never before been so interconnected as a species, and social media has provided us with a platform to reach people everywhere at any time. There is a whole group of potential clients looking for guidance from someone special like you; it’s simply a matter of getting their attention. To increase your audience successfully, each time you post, it must be with purpose, authenticity, and ultimately an outcome. Your main objective with each post is to build rapport and take them on a journey. We are emotional creatures, we think with our brains, but we buy with our hearts. Put yourself in the shoes of your potential client, what would you want to hear? What would make you engage? How would it make you feel?
Your content, when following your client’s journey map, has already built trust and connection, and that’s the hardest part of any sale.
In fact, when done right, your ideal clients will be asking to do business with you – you won’t even need to ask for the sale.