Why creating content counts when it comes to marketing your coaching business

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Ok, tell me this. Is there a business growth strategy that works better than organic social content? If you can tell me, I owe you a box of Maltesers! Hands down, content works. All you need is time, patience and a plan. In this fast-moving era of technology and expansion, we have mere milliseconds to grab the attention of our ideal clients. With value-driven content, the hard task of captivating the attention of your audience is simplified, and your journey with them begins. However. You know it, you’ve heard it, and yet why aren’t you doing it? Ok well a few of you may be, so gold stars for you (and if you are, I bet it’s working like a charm!) But seriously, it’s free, reliable and efficient. So why aren’t you? Read on and let me give you some help with that. We all want to grow our business (tick). But with more noise than ever in the online space, how do you stand out to those who need your help? It’s simpler than you think: create a content plan, show up, and give value. Simple as that. Let’s talk about the 3 main reasons content counts when marketing your coaching business.

1. Connection

Essentially, online content represents the face and personality of your brand, setting the tone with your audience and allowing you to engage with people in a profoundly personal way.

But most people post content for the sake of it; re-purposed Pinterest pictures, photos of a sunset somewhere tropical to fill in the gaps. If this is you, don’t worry, we’ve all been there!

However, quality content will take your followers on a journey and build a unique connection. If you sit and think back on each of the different coaches and mentors you have had in your life, who were they? What did they mean to you? What form of connection did you have with them? Was it deep, spiritual, emotional, or perhaps intellectual?

Content is the first virtual handshake, the immediate first impression that will tell the story of your personal brand and help them to feel connected to you and what you offer.

2. Virtual attraction marketing

In-a-world-of-algorithms-hashtags-and-followers-know-the-true-importance-of-connection.We have never before been so interconnected as a species, and social media has provided us with a platform to reach people everywhere at any time. There is a whole group of potential clients looking for guidance from someone special like you; it’s simply a matter of getting their attention. To increase your audience successfully, each time you post, it must be with purpose, authenticity, and ultimately an outcome. Your main objective with each post is to build rapport and take them on a journey. We are emotional creatures, we think with our brains, but we buy with our hearts. Put yourself in the shoes of your potential client, what would you want to hear? What would make you engage? How would it make you feel?

3. Sold

Your content, when following your client’s journey map, has already built trust and connection, and that’s the hardest part of any sale. 

In fact, when done right, your ideal clients will be asking to do business with you – you won’t even need to ask for the sale.

90 day content planIf you missed our podcast “90-Day Content Plan for Coaches” with Michelle on
Coach Pep Talk click here.

Michelle Adams

Michelle Adams

Passionate about building brands and helping others share their message is how Michelle Adams from Marvel Marketing House spends her day. Talking all things strategy, content and target market, Michelle will be sharing her marketing tips giving loads of value to our readers.

https://www.facebook.com/marvelmarketinghouse/

Michelle Adams

Michelle Adams

Passionate about building brands and helping others share their message is how Michelle Adams from Marvel Marketing House spends her day. Talking all things strategy, content and target market, Michelle will be sharing her marketing tips giving loads of value to our readers.

https://www.facebook.com/marvelmarketinghouse/

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