2020 has changed the way business is conducted and many entrepreneurs are hard at work getting their plans together. At this point, you should have an outline for the year ahead, projections, and goals for the business. The question is, have you added social media and systems to your business plan?
This is a great question and something that needs to be addressed. Some people think that they can go with the flow but there needs to be a plan in place to make sure that things get done. Now that more business and coaching are conducted virtually, there need to be systems and promotions in place to keep the business going in a virtual world. Many coaches have depended on face-to-face clients, but that is no longer the best method and it is time to open up to new coaching modalities.
So what should be included in the plan? While each business is different, there are some things that always need to have a place. Here are some of the things that my colleagues and clients always talk about when they consider growth in their business:
A Booked Calendar
This is a major thing for an entrepreneur. Most entrepreneurs see an empty calendar as a lack of demand. In a world of supply and demand, if you have the supply but no one has a demand for the supply then there is no cash flow. However, if the calendar is filled with events and people that are not paying, then you still have no cash flow so the goal is to fill the calendar with income-generating activities in order to grow the business. So a scheduling system, such as Acuity, Calendly, etc., will let people schedule time with you on any device in real-time through links and embeds. These links can be posted and shared on social media so that people can schedule time while you sleep. This will save you time and energy when you are trying to reach an audience that is not aware of what you have to offer.
An Online Presence
This is my favorite area. I was able to build my audience organically, but there are tools you can pay for that will get your message out to more people. The goal of an online presence for an entrepreneur is to get their message, service, and/or product out to the people that are going to make a purchase. This is why many entrepreneurs are on the fence about having an online presence, especially on social media – the results don’t come right away. If you take the approach of building a community or a tribe when using social media, you will get more Return on Investment (ROI). What does this mean? When you try to sell to an individual, you might get a one-time customer but when you build a community you cultivate loyal customers. People that are there to support your offers, events, interviews and will share them with others as well.
Some people may not need what you are offering at the moment, but they may need it in the future or they might share it with someone who does need it. Social media can inform and reach people whom you couldn’t reach on your own. You can share snippets of your speeches, interviews, quotes, books to motivate and encourage people that coaching is the right way to go for their growth. Let the people know what they can expect, so they will use the link in your social media post to get on your calendar software and book a discovery session or pay for a package. Get a posting scheduler so you can schedule your social media for the week, month or quarter if you have that type of plan in place.
The Right Audience
This is so important to any business. People are attracted to the look and feel of your social media posts. The way you brand, caption, and use media in your posts will help your ideal client and community member follow you. Make sure you have a call to action (CTA) in all of your posts. Whether it’s in the caption or on the media (link preview, graphics, or videos), there should be a way for people to recognize that the post came from you or your brand. This is important when others share your content so it is easy for new people to follow you. Remember the products and services that you offer are not for you, they are for the clients you serve. Make sure that posts are tailored to them and not to your taste. At the end of the day, you have to be able to be found by your ideal client, whether they are online or offline. So have your online presence set up in excellence and have the systems in place to handle the demand of the new followers to come.