Why You Should Not Choose a Coaching Niche

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Not long ago, in a distant valley, there was a young frog that jumped out of the water, onto the grass. A bird flew by and noticed the frog was looking back and forth between the water to the grass. She landed next to him and asked: “Hello there. You are looking a bit lost. Is everything okay?”.


The frog responded: “I am a bit confused and feel lost. I love swimming in the water. I also like to jump on the grass.

My friend the fish told me that I should stay in the water. I do like how fast I can go when I dive and swim.

My friend the cat said that nothing is better than running around in the grass and climbing trees. I must say, I also enjoy hopping in the grass. I am quite good at it.

So, where should I choose to stay for the rest of my life? In the water or on the land?”.

What would you tell the frog if you were the bird? (You can add it in the comments below if you like)

Discover Your World

In our childhood, we all love discovering the world we live in. We play and do whatever we enjoy doing. Follow our passion. We just are. Without boundaries, except for the common-sense rules that our parents told us to follow.

The more we grew up, the more this worldview was challenged. People expected to make choices. They expected us to behave in a certain way.
Often, those choices are made from the head or influenced by what other people tell us to do. Like what we learn in school. And later the job we take on. Or the business we start.

Often it comes down to niching down our choices based on what is inside of our head and what gives us a sense of passion. You need to pick a niche to be successful, right? What niche should we choose?

Choosing is losing

What if we are like the frog? When can’t we really choose without losing a part of ourselves? Would the frog be able to live a happy life after picking either the land or the water?

Making choices that no longer fitted with my nature, eventually led to me transitioning into coaching. As part of what I do. It all started when I went to a career coach to help me. This coach helped me to see some of the missing pieces.

Humans are complex beings after all. Some thrive when they can do this one thing. Others thrive when they can do many things. This is how nature wanted it to be. However, the industry or economy does not really desire the one-of-many person.

When you are a jack-of-all trades, a polymath, multipotentialite, creative generalist or whatever synonym you may know, then choosing one niche is a hard thing to do. It feels like giving up on a part of you.

Where is the fun in that?

Finding Your North Star

No matter how many passions you have, there will always be some golden thread that makes clear to yourself and to other people what you are passionate about. This golden thread is a different way to niche down and to guide you on making choices.

This golden thread helps you to align yourself with your inner nature. It allows you to find that North Star that makes you shine to the outside world. And on attracting people that fit with you.

Just like the frog follows his double-sided nature, so can we follow our own. When you listen to what has been given to us by our birth. And follow that path, then eventually we will make choices that are aligned with who we truly are and what gives us energy.

Having this insight showed me that it’s okay to use coaching as part of my business. Even when I combine it with something else, like building digital applications and websites. Because those skills are part of my born talents.
You can also create a golden thread instead of a niche. Where you combine what you are passionate about. It can help you transition into a coaching business or something else where coaching is helping your clients to get the result they desire.

How Does the Story End?

Now, let’s go back to our little bird and the frog. If you like open endings, feel free to stop here…For the others, I have a possible ending. I am also curious to know what you can come up with as an ending 😉

The bird responded: “You have wise friends. They both are right. The fish would not be able to swim on the land. Since that’s not within his nature. And cats are known to hate water after all. But you, my little frog, you were born to be in both places. So have a lot of fun when you swim in the water. And have fun when you hop on the grass!”

Steven Poelmans

Steven Poelmans

Steven Poelmans has supported hundreds of entrepreneurs and companies to build scalable products and grow meaningful businesses. He decided to restart his career and founded The Freedom Story Academy to support impact-making coaches and entrepreneurs worldwide to rewrite the way they work, live, and breathe and help them to structure and launch online services.

https://freedomstoryacademy.com/

Steven Poelmans

Steven Poelmans

Steven Poelmans has supported hundreds of entrepreneurs and companies to build scalable products and grow meaningful businesses. He decided to restart his career and founded The Freedom Story Academy to support impact-making coaches and entrepreneurs worldwide to rewrite the way they work, live, and breathe and help them to structure and launch online services.

https://freedomstoryacademy.com/

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