There are alot of “shoulds” around showing up online and being an “authority” in your field. It can be easy to fall into the trap of being someone that we think we should be; someone that isn’t in alignment with our true authentic self. This is where the disconnect is. If you aren’t sharing your purpose from your passion zone, you may find yourself resistant to showing up and putting yourself out there.
Are you harnessing the uniqueness of you to attract your tribe of ideal clients? Are you sharing your purpose from your passion zone? Or do you often find yourself resistant to showing up and putting yourself out there?
Who Are You?
You are not a cheap knock-off, so it’s time to connect with your true essence and speak your truth. After all your challenges and all your experiences, you’re still standing and that’s part of what makes you YOU. And that is who people are attracted to. NOT someone who is all polished or formulaic, a photocopy of someone else. They want YOU… scars and all.
Here’s what I know after speaking to so many business owners who are struggling with this issue: Showing up in your business with a mask on is going to weigh heavily on your heart.
Why is Being Yourself Crucial for Success?
Although you may feel confident in the moment and have some short-term success, the truth is, your audience is eventually going to feel the disconnect. Ultimately, this will lead to severe consequences in your business:
- Further visibility and confidence issues (because you’re unclear on what you truly stand for)
- Attracting the wrong clients (because they’re attracted to the ‘mask’); or worse, no clients at all.
- Procrastinating, jumping between ideas and staying stuck (again, because you’re unclear on what you stand for)
- Giving up on your dream (because ultimately you believe you need to be someone else to get there)…
So what’s holding you back? Is it the self-talk going on that says “no one wants to hear what I have to say”, “he/she looks better than I do on video”, or how about this one “I tried that and it didn’t work”?
I ask because there’s a world of purpose and magic contained within you. A world that if accessed can unleash the powerful forward momentum you need as you navigate business, relationships and certainly the effects of the current pandemic.
Showing up online to share your message is a beautiful thing. But you’ll only connect with your tribe when you share the true essence of who you are. It’s only when you do this, that you start operating as a leader and you step fully and completely out of hiding. It’s from this place of greater alignment that you finally begin to smash your goals and begin creating the movement you’re here to create.
So how do you connect with that essence? We need to truly know ourSELF. We know as coaches that our identity is created from experiences in our life. We then create a story from those experiences, empowering, or disempowering. If it’s a story that disempowers you, it’s like wearing a mask and people can’t see the real, magical you. So if you are wearing a mask in your business, it’s time to take it off, look in the mirror and ask yourself “who am I?”, “What am I most passionate about sharing?”, “what do I need to let go of in order to live my highest purpose?”